Established in Bahrain in 1973, Babyshop has grown from being the Landmark Group’s flagship brand into an influential omni-channel entity dedicated to children’s well-being and development. More than just a trusted provider of children’s fashion, nursery products, feeding essentials, travel systems, and toys, we see ourselves as partners in parenthood and champions for children.
Our journey spans 50 years, 13 countries, over 230 brick-and-mortar stores, and a thriving e-commerce operation. Along the way, we have had the privilege to serve and earn the trust of over 100 million customers.
However, for us, this journey is about more than numbers - it’s about making a meaningful difference in the lives of children, particularly those in need. Guided by the belief that Every Child Deserves the Best Start in Life, we channel our efforts beyond retail, launching initiatives that uplift, support, and bring joy to children in need.
In the words of our CEO, Ruban Shanmugarajah , “Babyshop stands for every child’s right to a peaceful, nurturing start in life.
In the face of conflict and hardship, it is our responsibility to extend our care and support to these children under our watch.”
Our mission is to foster a more caring and empathetic world, one child at a time. This mission is the driving force behind our latest initiative, “Frequencies of Peace.” Developed in partnership with UNHCR, Spiritune, and Anghami, this unique, scientifically-backed lullaby is designed to bring solace and comfort to children affected by war and trauma in the Middle East.
We urge everyone to join us in this endeavor. Together, we can ensure that every child has the opportunity to dream, grow, and flourish in a world filled with love, peace, and empathy.
